How to Decide If You Should Sell Your Home Without An Agent

If you’re considering taking an independent approach to selling your home, check out this guide to ensure you are ready to take on the full scale of responsibilities.

Technology continues to open doors for individuals looking to become more independent. This is seen across the industry, including the world of real estate. With website likes FSBO, one can list their home without the aid of an agent. However, having the ability to do does not always justify the decision.

ESTATENVY put together a list of some of the key aspects to keep in mind before taking the plunge.

1. Evaluate whether you can handle the marketing responsibility

Without the help of an agent, the marketing duties will fall to you. In order to ensure that your listing reaches a large audience of potential buyers, you will need to put in the legwork. This ranges from taking professional photos of your home, the purchase and installation of a “for sale” in your front yard, listing the property and spreading awareness of any open house opportunities.

2. Ensure you know the value of your home

You are likely to be a little biased when it comes to your own home. After all, putting a price on years worth of memories can seem like a daunting task. It is imperative that you are able to take a step back and look at the process from an emotionally unattached perspective. Be realistic about the competitive value of your home, taking into account the age of the property, prices of surrounding real estate and location.

3. Investigate your local real estate market

The state of your local market can make a large impact on your ability to sell your home. If it is currently a buyer’s market, the sale will be more challenging to close without the help of an agent. Because of the nature of this market climate, more time (and marketing dollars) would need to be devoted to the sale. You would also be at a disadvantage during the work day when agents would be able to dedicate their energy to the sale and meeting prospective buyers.

4. Evaluate whether or not you can handle the criticism

Odds are, prospective buyers will have a combination of compliments and complaints about your home. If hearing negative feedback on the house will cause you distress or tempt you to argue with the prospect, you may wish to hire an agent. This professional will serve as a helpful filter between you and direct feedback.

5. Know how to negotiate

If you receive an offer on your home that falls far below what you had hoped for, are you prepared to negotiate the price? It is important that this discussion is fair, logical and does not alienate the prospective buyer. When posing a counter offer, you will need to carefully find a middle ground that keeps the buyer interested without sacrificing the worth of the property.