CNBC: How Snapchat is Helping Realtors Rent and Sell Apartments

The Snaplistings account in New York City is helping four realtors engage with potential renters and buyers in real time.

There’s no doubt that social media plays a crucial role in today’s real estate industry. Having a strong digital presence helps agents connect with both buyers and sellers in a simple and direct way. Traditionally, agents have used platforms like Facebook and Twitter to connect with their clients. But now there’s a group of realtors in New York City who are selling apartments on Snapchat.

Snaplistings was founded by New Yorkers Dolly Meckler and Michael Hoffman. The idea to show apartments on Snapchat came to them by accident—Meckler simply snapped a friend’s apartment and was surprised to receive multiple messages inquiring about a realtor. The Snaplistings account is now run by four realtors who show off apartments for sale or rent across the city and interact with potential buyers or renters.

In an interview with, Meckler said, “We both have friends who lost apartments in minutes because their applications came in two minutes after somebody else’s. So the beauty of Snaplistings is that you can DM agents in real time saying ‘I want to come and see this place, where are you? I will come and meet you.’”

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