Ten Instagram Accounts Sure to Spark Kitchen Creativity

ESTATENVY dishes up the dreamiest kitchens on Instagram, how to find them, and who to follow for inspiration.

It is easy to lose track of time when scrolling through Instagram looking for inspiration; with over 1 billion users the Facebook-owned photo and video-sharing service has become an incredible resource for users who are looking for everything from what to make for dinner, an updated workout routine, and of course, how to decorate (or update) their kitchen.

As the third largest social networking service, Instagram can be an incredible but overwhelming source when it comes to looking for design inspiration – that is why ESTATENVY has compiled a list of ten Instagram accounts that are great for stirring up ideas when it’s time to update your kitchens décor.


House Beautiful is an interior decorating magazine based in New York City that focuses on decorating and the domestic arts. With over 1.9 million followers, House Beautiful advocates flock to the publication’s Instagram feed for everything from makeover tips for small kitchen spaces, how-to videos for the DIY enthusiast, and product information to help followers easily recreate luxurious kitchen looks. House Beautiful provides likeshop.me links in their insta-posts to help followers purchase products featured in their feed as well as tags to different designers that are responsible for their kitchen creations.


Homepolish, is another NYC-based interior design institution that provides access to over 500-licensed interior designers that specialize in residential and commercial spaces. Founded by Noa Santos, the magazines Instagram feed is arranged by design elements such as paint colors , designers, and home tours making it an exceptional inspiration spot for its 1.8 million followers. Homepolish also provides “items to shop” within their Instagram posts to help followers easily find products they can purchase in order to recreate the looks they love.


Apartment Therapy is a home and décor website designed to inspire everyone to live their best home life; Launched in 2001 by interior designer Maxwell Ryan (nicknamed "the apartment therapist"), Apartment Therapy officially became a media company in 2004 and has since grown to become a leading source for people looking for design inspiration. Apartment Therapy’s 1.6 million Instagram followers find the feeds features to be all-encompassing through a combination of expert advice, shopping guides, and to be a fantastic source for décor direction. 


Better Homes and Gardens is the fourth best-selling magazine in the United States and provides 1.3 million Instagram users access to wow-worthy kitchens. Owned by The Meredith Corporation, Better Homes and Gardens only publishes twelve issues annually, but provides daily doses of inspiration to its Instagram followers by filling its feed with everything from low cost cabinet updates ,remodels, and direct links to stylists helping followers easily achieve looks they love.


Studio McGee was created by husband and wife team, Syd and Shea, out of their spare bedroom in Salt Lake City, Utah; today the designers fill their Instagram feed with artful insight to help their 751 thousand followers create a kitchen space that fits their needs. Studio McGee’s Instagram links highlights quality kitchen materials, hardware trends, and dining room do’s and don’ts. The design duo has also teamed up with the shopping app, LIKEtoKNOW.it, and provides direct links in their Instagram posts for followers to easily copy kitchen looks.


Houzz was founded in 2009 by eBay’s then Technology Director, Alon Cohen, and his wife Adi Tatarko, because of the couples struggle to describe their home renovation vision to their architect. Now, the décor focused website works with 65,000+ design professionals and is a content paradise for any reno-ready individual. Houzz currently provides 469 thousand Instagram followers access to an online database and use filters such as style, color, materials, and geographic area to cater their online experience.


The Design Files is one of Australia’s most popular design blogs; founded in Melbourne by stylist Lucy Feagins in 2008, the blog brings Australian kitchen inspiration and interior design to a national level. Over 298 thousand Instagram followers devour The Design Files feed when looking for ways to salvage their kitchen surfaces, or find clever compact designs to increase their kitchens functionality.


From modern monochrome lighting to fancy farmhouse sinks, Richard Beliveau, is responsible for fueling new kitchen concepts for 280 thousand Instagram users. Owner and CEO of Volnay Capital, Beliveau operates his real estate development company in Boston, Massachusetts and still finds time to regularly update his popular kitchen-centric page, Kitchens_of_Insta. Beliveau’s content is not the only material found on this feed, many of the page’s followers will tag the Kitchens_of_insta hoping to see their own spaces featured on the popular page.


Design partners Erin Morgan and Kristin Krason combined their sewing, textile, and interior design backgrounds in 2017 to create House of Jade Interiors. The interior design business specializes in home remodels and new construction design and currently supplies 203 thousand Instagram followers with links to kitchen cabinets, fixtures and hardware products used in their designs. Followers cannot get enough of the designers use of accessible products, like Sherwin Williams “Nebulous White” interior paint or their on style trends like this herringbone backsplash by Arizona Tile.


Waterworks is the design destination for Instagram users looking for high-end kitchen tile, cabinetry, lighting, fittings and fixtures. Waterworks Instagram features looks from their showroom and with 143 thousand followers #Wtrwrks inspires even the rich-and-famous; with aristocratic details and sophisticated statements Waterworks kitchen and bathroom designs help Instagram followers create the kitchen of their dreams.


Blackband Design is an Orange County-based design firm radiates the California vibe. Led by owners Greg and Wendy Blackband, this interior design team has no shortage of press when it comes to kitchens that fans rave about. Blackband Design currently has 95 thousand Instagram followers partly due to their mastery of combining chic colors and finishes to create spaces that reflect the owner’s personality and style.

Photo courtesy of the Home Polish Instagram page.